The Marketing Audit Comes Of Age Pdf

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The crisis-induced in the period of austerity – is necessary that all the. The marketing audit is an important component of the strategic marketing. Of it, the market orientation the consumers' claim come into the foreground. Social marketing is a strategic and holistic approach for applying theory, research, and practice regarding behavioral and social change to solve critical environmental, health, and social problems (French & Gordon, 2015; Lee & Kotler, 2011; Lefebvre, 2013).The discipline has reached a new level of organization and critical mass as it has grown and matured beyond its adolescence and early.

Marketing
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